From the classical communication techniques by ancient Greeks, like Aristotle to contemporary presentation styles often demonstrated by highly successful companies and corporations and public speakers, persuasive argument in the form of narrative storytelling is the cornerstone for successful communication and a broader understanding of an idea.
This 1-hour webinar introduces participants to the 5 classical persuasive canons and communication megatools that have been used for thousands of years to capture audience attention through persuasive argument and how proper use of these strategies will improve how they tell their own science story.
This webinar will offer participants:
- a better understanding of why audiences listen and are persuaded
- an increased confidence in the application of classical canons and communication megatools to their own presentation style
- skills that can be used conversationally, in their writing, across social media, and when presenting and pitching their ideas to diverse audiences
A follow-up in person workshop will also take place with more details to follow. Preference will be given to those who attended this webinar.
About the speaker
Aimee Catalan – Catalan Group
Aimee Catalan is an experienced science communicator whose primary focus is partnering with scientists and researchers to tell their own science stories to diverse audiences. Her expertise spans more than 25 years in health, science, and government, with multiple collaborations in film, television and media. As part of UQ, she coordinated the science communication program and has lectured in medical and science reporting, presenting science and the verbal and non-verbal communication.