Functional foods are similar to conventional foods, but provide a demonstrated physiological benefit or reduction in the risk of chronic disease, above and beyond the traditional function. Consumer interest in the relationship between diet and health has increased the demand for functional foods and foods that promote well-being.

Queensland's biodiversity and wide range of horticulture supports the development of alternative foods (such as rainforest and bush foods) through the varied climatic conditions available. The State has a reputation for delivering clean, safe and high-quality food products.